Dodge Was Founded By Being Unconventional
While the brotherly bond between John and Horace, the titular brothers of the Dodge brand is indisputable (after all, the two were inseparable since birth), there are a few more elements to their success. Not only did they have the spirit of innovation on their side, they had the aim to misbehave. And misbehave they did.
After all, you can’t collectively offend the entire Gilded Age Detroit Elite by building eye-catching vehicles. You gotta be a bit unconventional. And if there was anything that John and Horace were good at, it was being unconventional. Now, that spirit has become the mainstream, as seen through the new Dodge lineup.
Check out John and Horace’s story below.
The aggressive, adrenaline-fueled spirit of the Dodge brand hasn’t ebbed over time. You can still find it in spades right here at our Vancouver, WA dealership. Stop by and check out our models.